Friday, February 5, 2010

New Jwellary desings 26





The article details how over Silver jewellery was seen as a cheaper alternative to gold ornaments. The wealthy scorned silver and restricted its use to their utensils. Gold was the metal used to craft jewellery for the rich and the famous. The past decade has changed this trend completely. We find that right from wedding rings, engagements rings, precious gem studded jewellery to even jewellery found on the red carpet; all of it is today available in silver.
The reason for this shift from gold to silver is quite obvious. The latter has several advantages and now with jewellery designers creating fine jewellery using silver, the consumer has no dearth of great designs to choose from. Below is a list of some of the advantages of silver over gold -
• Sturdy - Silver jewellery is known to be very sturdy as opposed to gold, which is a softer metal. Most of us who pay for gold will choose ornaments that have at least 18 karat gold in it and many will even opt for the 22 karat gold percentage. As the purity of gold increases, its softness increases also. Gold ornaments are therefore much more likely to lose their shape or break as opposed to silver, which is a much stronger metal even in its purest form. This quality of silver is what has attracted jewellers to craft wedding rings and engagement rings from this metal. The ring can be worn for years without bothering about losing its shape.
• Cheaper - Another advantage that silver has over gold is the fact that the former is much cheaper. In fact silver prices are almost half of that of gold. With a cheaper metal, if a consumer is able to enjoy higher durability, the buyer is most likely to tilt towards the cheaper metal rather than pay for gold. While silver was always cheaper than gold, jewellery designers were not creating fine ornaments with this metal. However, now since silver has become the new pet metal for jewellery designers, consumers are having a ball with the large variety that they get to choose from and all the while paying much less for it.
• Easy to stud - Silver is a metal that is very sturdy when it comes to studding gems in it. In fact even jewellers making an engagement ring prefer to embed the diamond in silver, since the hold of silver is much more than gold and therefore the chances of the gem falling off are much less. Even gems like emerald, rubies, sapphire, etc are much easier to stud in silver as opposed to gold and much more likely to stay fitted in the ornament for a longer duration.
Silver jewellery seems to have arrived and looks like it is here to stay for a long time. These ornaments have created their own special place and more and more buyers are investing in silver ornaments as opposed to gold. If the trend continues we may soon find that gold is seen only as an investment, while for cosmetic appeal the buyers will all begin to turn towards silver instead.

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